Rothy’s
![](https://hugoandmarie-wp.imgix.net/sites/3120/2022/02/rothys_fast_forward-Original-0-00-17-23.png?w=1024&fit=max&auto=format%2Ccompress&ch=DPR%2CSave-Data&q=85)
Hugo & Marie partnered with Rothy’s to create a full-funnel campaign spanning broadcast, social, and digital, balancing approachability with aspiration. Camera movement across the film reflects the fluidity of day-to-day life, positioning Rothy’s as a shoe meant for everyone, everyday. This dynamic capture is paired with romantic, informative voiceover, framing the brand’s key pillars: comfort, style, and washability. Rothy’s: Made like no other.